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Got a complex problem?
I make it feel simple.

hello@abhinavraj.design
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Designed & built by Abhinav Raj

About

Most designers stop
at the mockup.
I keep going.

I'm a UI/UX Lead at Altrr Software Services — 5 years leading design for products real businesses run on daily. But I don't stop at the spec. I prototype in code, use tools like Claude Code, Cursor, and v0, and take work from first idea to deployed product faster than most teams finish their review cycle.

My approach over 5 years: think in systems, move fast. Whether it's a six-surface restaurant OS, a data-heavy civic platform, or a complex B2B workflow — the question stays the same. Does this make sense to a real person, and can we actually ship it?

The last few years pulled me deep into AI products. And that's taught me one thing most AI teams get wrong: the technology is rarely the problem — the experience is. I bridge design and engineering by doing both. I design the interface, then I write the frontend. That gap most teams leave open, I just close.

Download Resume
Professional Photo

Philosophy

What I believe about design

01

Simplify, don't dumb down

Complex problems deserve elegant solutions — not stripped-down ones. I build progressive disclosure systems that respect both the new user and the power user.

“At Trythat.ai, this approach cut time-to-first-insight from 15 minutes to 3.”

See the work
02

AI is a design material

AI isn't a feature to bolt on — it's a fundamentally new medium. I design AI capabilities as creative opportunities, not technical constraints.

“Built AI-powered insight panels that surface findings before users even ask.”

See the work
03

Code is a thinking tool

Understanding the medium makes you better at designing for it. I prototype in React, think in components, and design with implementation in mind from day one.

“This portfolio is hand-coded in Next.js, TypeScript, GSAP, and Framer Motion.”

See the work

Journey

Where I've been

2023 — Present

Altrr

Lead Product Designer

Leading product design for Trythat.ai, an AI-driven location intelligence platform. Spearheading the design of complex data visualization and AI-powered analytics tools.

Redesigned onboarding: 32% → 89% completion. Reduced support tickets by 62%.

2021 — 2023

Shekru Labs

Senior Product Designer

Led design for Menu Mitra and other agricultural technology products. Managed a design team and established design processes for offline-first, emerging market products.

Shipped to 500+ restaurants. Cut order processing time by 40%.

2020 — 2021

Cognopi

Product Designer

Owned end-to-end design for cognitive assessment tools at an early-stage startup. First deep experience designing for AI-powered features and data-heavy interfaces.

Sole designer. Shipped MVP to market in 4 months.

2019 — 2020

CSC

UI/UX Designer

Started my design career working on enterprise software interfaces for insurance clients. Built foundational skills in design systems and cross-functional collaboration.

Contributed to a design system serving 12+ enterprise products.

Toolkit

What I work with

01Design
Product Design·Design Systems·Interaction Design
User Research·Prototyping·Usability Testing·Visual Design·Information Architecture·Motion Design
02Tools
Figma·Framer·ProtoPie
Adobe CC·Principle·Maze·Miro·Notion·Spline
03Code
React·Next.js·TypeScript·React Native
JavaScript·Tailwind CSS·GSAP·Framer Motion·Lenis·HTML & CSS·Node.js·Vite·Git
04AI
Claude Code·Cursor·v0
ChatGPT·Midjourney·Gemini
05Strategy
Product Strategy·Design Thinking·Workshop Facilitation·Stakeholder Management·Agile / Scrum·Data-Informed Design·OKR Alignment